Specialness

I recently hit the 60K follower mark on Instagram. That’s a lot of people—more than the population of my hometown in Montana—and yet, in today’s topsy-turvy world of “influencers” and multi-million follower TikTok stars, it’s quite modest. And that’s weird. 

The words "influencer," "followers," and "personal brand" all give me the heebie jeebies. First, …